Advertising Account Planning: A Practical Guide
USD 13.56 USD
Advertising Account Planning: A Practical Guide by Larry D. Kelley; Donald W. Jugenheimer Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
Specifications
| Binding | Paperback |
| Weight | 0 lbs |
| Product Group | Book |
| IsTextBook | Yes |
| ISBN | 9780765617309 |
| Subject Area | Business & Economics |
| Publisher | Routledge |
| Item Length | 9 in |
| Publication Year | 2006 |
| Type | Textbook |
| Format | Perfect |
| Language | English |
| Item Height | 0.5 in |
| Author | Not Available |
| Item Weight | 8.5 Oz |
| Item Width | 6.5 in |
| Number Of Pages | 200 Pages |
What stands out about this textbook is the use of analogies to explain concepts.
